Thank you very much to all the readers who downloaded their free copy of Finding My Father's Song!
I really appreciate it and I hope that you'll get something from the story that stays with you.
But before you go, please take a look at the image below.
This guy needs to promote his business when he has a very unusual name that most people would look at and think, "How on earth...?"
Can you imagine asking for this guy on the phone?
But he uses the difficulty and uniqueness of his name as his hook and he does so in a very appealing manner. The whole presentation makes you feel comfortable about giving him a call, even if you would totally mash up the pronunciation or just go with skipping his last name altogether and referring to him as Benjamin...right?
Upfront, honest, committed, and approachable -- that's the branding here.
It demonstrates that he real does know how to what he says he does (marketing and sales consultation).
Anyway, I think it's a great example of how you can make custard and meringues from the eggs life throws at you.