Thank you very much to all the readers who downloaded their free copy of Finding My Father's Song!

I really appreciate it and I hope that you'll get something from the story that stays with you.

But before you go, please take a look at the image below.

This guy needs to promote his business when he has a very unusual name that most people would look at and think, "How on earth...?"

Can you imagine asking for this guy on the phone?

But he uses the difficulty and uniqueness of his name as his hook and he does so in a very appealing manner. The whole presentation makes you feel comfortable about giving him a call, even if you would totally mash up the pronunciation or just go with skipping his last name altogether and referring to him as Benjamin...right? 

Upfront, honest, committed, and approachable -- that's the branding here.

It demonstrates that he real does know how to what he says he does (marketing and sales consultation).

Anyway, I think it's a great example of how you can make custard and meringues from the eggs life throws at you.

UPDATE: Just this week, I noticed that Fiverr made some brilliant additions to their service:
 
1) For cover design, Fiverr has introduced an incredibly easy system that allows you to mark the image itself and leave a comment on exactly the place that needs correction. This is unbelievably helpful, especially when using a seller whose native language is different than yours. I absolutely LOVE this addition.

2) Upon completing the gig, Fiverr now requires you to leave a rating for Fiverr's eyes only that the seller will never see. There are also optional comment boxes enabling you to explain what you liked or didn't like about dealing with the seller. This relieves some of the pressure on buyers that this posts addresses below.
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When I first started using Fiverr, I felt like I was walking through a minefield.

• How could I know who is good?
• How could I make the seller understand what I need?
• How do I know if those 432 positive reviews aren’t mostly from friends or naïve customers?
• And what about the negative reviews? Are the buyers rightfully outraged or are they insatiable trolls?

 
But now, I’m a Fiverr addict. It has a gig for my every desire and I can't stop using it.

So far, I’ve used Fiverr for:

• Proofreading
• Book cover design
• Transforming ebook covers into paperback covers
• Book blurbs
• Book description
• Book titles
• Interior formatting

Yes, even book titles. I wracked my brains, but couldn’t come up with a halfway decent title for one of my books. Yet Catwriter from Serbia did!
 
While there are some real gems on Fiverr, it has a learning curve like anything else.
 
The first lesson is the easiest and that’s the Fiverr lingo:

• Gigs are the services people are selling. Fiverr uses the term "gig” instead of “job” or "service." So there are proofreading gigs, cover design gigs, and children’s book illustration gigs available on Fiverr. There is even a gig where the seller shouts anything you want while he wears a banana costume, a gig in which the seller writes up uncontested divorce papers for you, and Old Man Steve, who makes a video announcement that you are pregnant, engaged, or divorced. (He also does birthday greetings using his banana as a phone.)
• Sellers are anyone on Fiverr selling a gig.
• Buyers are potentially you, if you buy a gig from a Fiverr seller.

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So let’s look at some Fiverr truths....

Nothing Actually Costs $5
Fiverr adds processing fees and VAT, so the lowest price is actually $5.85. Or $6.77, depending.

I even got the price $7.02 after processing and VAT.

I think the added fees depend where you and the seller are in the world.
 
If you are taking a gig that runs up to, say, $150, you can end up paying an extra, say, $40 in fees and taxes alone, pricing your gig closer to $200 than the advertised $150.
 
This is not the seller’s fault, nor is there anything the seller can do about it.
 
Furthermore, to get something decent, you usually need to pay more. Many gigs give you the barest minimum for $5. For example, a good ebook cover by an experienced and highly rated seller often costs at least $10. Many cost $20-$35. And even then, you can still end up with a formulaic book cover featuring the photo of your choice inserted into the template’s designated space. Now, this can still work if the seller uses a template that looks great both as a thumbnail and enlarged. However, a new seller desperate to for gigs and 5-star reviews might create a great cover for you for only $5. It depends.
 
More on getting the most out of Fiverr cover designers below….
 
You Get What You Pay For—Kind Of
I loved a $10 cover one seller designed for me. Yes, I needed to contribute a lot of input to get it like that, but he did a great job. However, my friend uses the same designer and orders his juiciest package (which includes interior book design) at a whopping $135.
 
And her books come out great--very professional and attractive.
 
This is how a free market works. Yes, he does a nice job at $10 (and throws in a 3-D cover to boot). But his $135 gigs are superb.

You Must Become Your Own Expert—Gulp!
Because the sellers are working for a much lower salary than their non-Fiverr colleagues, they can’t spend a lot of time and thought on your gig—unless you are willing to pay them for it.
 
This means that you need to have some idea of what you’re doing first.
And this is probably one of the most challenging and frustrating aspects of self-publishing.
 
For example, I ordered one seller's $45 package-gig, which included an ebook cover and a paperback cover. Let’s say $15 for the ebook cover and $30 for the paperback? Or $20 and $25? (BTW, this was a top seller and the examples of the seller’s previous work were most impressive.) In return, I got the seller’s standard cover with my photo inserted. On the back of the print cover, it featured just the text I sent and nothing more. I noticed something missing, but it took some research to figure out that it needed a teaser or headline. Why couldn't I figure it out right away? Because I’m not a cover designer.
 
Also, did you know that the cover you see on the screen is a lot lighter than your print cover will end up being? I didn’t. So with another seller, I kept telling him to darken the background image so the text would be readable and he never warned me. And guess what? When I received the actual paperback book, the back cover image was nearly black.
 
And good luck trying to find out online what typeface and font size your back cover should be. I tried and found nothing.
 
(If you know, feel free to add your information in the comments.)
 
Anyway, this means that you must research covers in your genre so that you can tell the Fiverr seller exactly what you need. Dave Chesson of Kindlepreneur suggests that you find a cover that you like and send it to your Fiverr designer as an example. You can even send a few to combine different elements, such as the title typeface of one and the layout of another. Go to online bestseller lists in your genre and see what they have.
 
Your other option is to pay the designer a lot more to include professional consultation. So even if you end up paying $80 for an ebook & paperback cover, that is still significantly cheaper than a standard designer’s price.
 
One thing I learned from examining different book covers is that many cover designers are not so amazing with title design.
 
(Note: Book covers are pushing the envelope more than ever, even in categories that never called for risque covers. The Book Designer is an amazing resource, but I offer this disclaimer out of respect for individual standards, which vary from person to person. Needless to say, this disclaimer applies to any site featuring cover art.)
 
Anyway, you can see some amazing cover art that features weakly designed or poorly placed titles and author names. This makes sense because cover design is one kind of art and title design is a whole different kind of art. Again, this is something you’ll need to learn yourself or find a Fiverr designer who excels at both.

You Need To Be Your Own Policeman
Some Fiverr cover designers use images without permission AND without notifying you that they've done so. Personally, all the Fiverr cover designers I’ve used either ask me to provide the images or they direct me how to legally obtain images, either for free or for pay.
 
But please be aware that you must stay on top of this.
 
Some companies and individuals are hawkish about this and will sue you (or at least demand you pay for the photo) if they discover their image used without permission in or on your book.

Eibhlin Morey MacIntosh discusses her experience in her post What Cover Designers Do…and Don’t Do. Here is an excerpt:

Consistency.
 
Some Fiverr buyers complain that even when they find someone good, that person is not consistently good.

 Why?

• First of all, Fiverr sellers work under huge pressure and tight deadlines.
• Fiverr sellers have lives outside of their gigs.
• Stuff happens. One seller's laptop died in the middle of a gig and another sprained her wrist.
• People display different islands of competency. The same cover designer who worked magic with your fantasy covers may not be so hot with self-help books. And vice-versa.

A friend told me about one seller who worked so hard for so little money for some very demanding buyers, he had a breakdown from all the stress—which of course caused him to drop the ball and halt projects halfway through. Sadly, he was one of the highly skilled and honest sellers.
 
Of course, inconsistent quality doesn’t have to happen, but be prepared that it might, forcing you to intervene and possibly find yourself back at Square 1 when you didn’t expect it.
 
You Don’t Get ALL Your Money Back
You don’t get the tax or fees back. This can be inconsequential or major. ("Major" means the $50 in processing fees and VAT for 35-gig project you ordered.) You also can’t use your refund until you order a gig that is the same amount as the refund or less. So if your account accumulates $11.53 in refunds and you order a $20 gig, that $11.53 stays right where it is. Ultimately, you end up with an amount that you can’t do anything with, like 22 cents. When we're talking cents, it’s obviously not a big deal, it just doesn’t feel right. But that’s okay.
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As you hunt for an honest and qualified seller (and they DO exist), you need to know how to weed out the ones who aren’t what they seem.
 
Forewarned is forearmed!

Switcheroo—So, you’ve accepted the seller’s work and now the Fiverr process automatically takes you to giving a review.
 
However, you notice that the gig you’re leaving a review for is NOT the same gig you ordered.
 
I felt trapped the first time this happened.
 
You can actually skip the review because you already accepted and paid for the order, but I didn’t know that.
 
So I left a very specific review saying, “I love how the seller transformed my ebook cover into a wonderful paperback cover!” when the gig attached to the review was for creating an ebook cover from scratch. Why did he do that? Because this cover transformer now wanted to strike out on his own as a cover designer, but didn’t have reviews yet. So if you see reviews that don’t match the gig description, that’s probably why.
 
She’s Not What She Seems....—Does your young blonde seller from Canada make odd mistakes in English unrelated to American/Canadian differences? Does she always respond when it’s night time in Winnipeg? Did you need to correct the spelling on your book cover three times already? Does she not always understand what you’re saying no matter how clear and concise you are? Then maybe “she” is actually a “he” (or still a “she”) from the Asian continent. Or wherever.
 
Now, location isn’t such a big deal. Many non-native English-speakers achieve full English fluency. Like I said before, my book title creator is a native Serbian and creating book titles is a very language-specific task. Yet she did a great job.
 
Personally, I don’t care where the person is from or what their mother tongue is as long as they do the job right.
 
One of my favorite sellers is South American and I sometimes feel that I need to repeat myself or ask for a revision simply because something in the language wasn't clear. Yet his skill, talent, and personality make his gigs very worth it anyway.

But if you feel more comfortable with an English-specific task performed by a Canadian (or some other native English-speaker), then that is your right.
 
A 5-Star Review—Or Your Money Back!—Some sellers openly request that you either give a 5-star review or take a refund. If you’ve wondered how a seller managed 327 positive reviews without even one negative review, that could be the reason—although not necessarily. Some ask for feedback before you leave a review and if they see you’re not happy, they automatically refund your money—whether you wanted them to or not.
 
This can get really extreme as you’ll see in the following story:
I sent a proofreader a document, in which the proofreader found 2 typos. I later discovered there were 3 typos. The seller apologized profusely and got back to me to assure me that the document was reviewed again thoroughly, promising that this time, there were absolutely no other typos.
 
Because I tend to rate “up” on Fiverr (because destroying other people’s livelihoods is against my religion), I left her a 4.5 star review with a nice comment. But the seller was disappointed, saying, “I’d hoped for 5 stars from you” and asked me to go back and correct the review.
 
Now, this was not a 500-word document. It was much longer. If I send a proofreader a document with 3 typos and I get it back with 2 typos corrected, is that a good proofreading job? (Maybe I should get a percentage for finding the final typo....)
Anyway, that’s a 30% fail rate on what’s apparently a very clean document. Furthermore, authors NEED the first 2000-8000 words of their manuscript to be especially error-free because those are the words that appear in the online samples people peruse before deciding to buy your book.
Potential readers who catch typos can bypass buying the book in the assumption that if the writer couldn’t get the first 10% error-free, then the rest of the book must also be sloppy. Right?
 
Anyway, as shown above, the seller apologized profusely, claiming that such a thing had never happened before. Fine, we all have bad days. No one’s perfect.
 
But on the other hand, how can I know that it never happened before? Not only is the seller a total stranger, the only reason the missed typo got caught was because I caught it—perhaps because I have some background in proofreading. Maybe it happened lots of times, but the seller's buyers just never noticed? How can the seller really know?
 
Anyway, the seller argued that “I already told you that it was just an oversight and has never ever happened to me before.”
 
Okay, but the unique thing about proofreading as a profession is that its entire purpose is to catch oversights. (Having said that, proofreaders can never be perfect and even among the best publishing companies, an 80,000-word book can still have 2 or 3 typos.)
 
Then the seller explained that 4.5 stars lowers the overall rating much more than people think. Okay, I didn’t realize that. Good to know. But because I ultimately refused to give 5-stars for a non-5-star job, the proofreader insisted on refunding my money. For some reason, I felt bad, as if I’d been in the wrong, and accepted the refund at her request. At the same time, I felt I was being eloquently bullied into giving a 5-star review.
Ooh, I hate situations that bring up these kinds of conflicting emotions.
What's your take on it?
 
Anyway, it’s up to you to decide whether you accept a refund or leave a review.

Duplicate Reviews—When I first started out on Fiverr, I’d see 124 reviews, but half of them seemed to be duplicates. Maybe this was a bug from Fiverr’s end, maybe the same buyer took the seller 5 times within the same month or week and left the exact same review each time. (For example, I’ve taken a seller 3 times within 10 days, but I left a different review each time.) Sure, it could happen that someone needs several gigs done one after the other and they just leave “Outstanding Experience!” in their review each time. For example, a college student writing a bunch of different papers during crunch time could use the same proofreader several times within a short period of time. Anyway, I’m not sure what’s behind this. But I’m seeing this far less now, so I guess Fiverr is ironing it out. I think you'll see it more with the older sellers.
 
Partnering Up—Some Fiverr sellers leave positive reviews for each other. Now, this could be totally legit. It’s well-known that proofreaders should not proofread their own work, so it makes sense for them to get a fellow Fiverr proofreader to do it. And I have a friend who is both a buyer and a legit seller on Fiverr. But I caught a Fiverr proofreader doing this for a Fiverr proofreader who’d done a bizarre and terrible job on my manuscript.
(By bizarre and terrible, I mean that she inserted bizarre mistakes where there were none and did not correct even one typo.)
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This is difficult, depending on your own level of skill within the task you need accomplished.
 
For example, how you can you know if a proofreader is any good?
 

 

As a former small-time proofreader myself, I wondered how could any of those 5-star reviewers possibly know if their proofreader really did the job? What if your eyes just don't catch the mistakes?
Also, a great many people lack decent grammar and spelling skills nowadays. (It's not their fault. Some people have learning disabilities and, in general, American education has plummeted.)
 
So if you can’t proofread yourself, how can you catch your proofreader’s oversights?
It could be they missed a ton of errors and you'll never know.
 
Through trial-and-error, I ended up with several sellers who proofread the first words of my manuscript, which I needed polished for the Amazon "Look Inside!" sample. And if they did a decent job (even if they didn’t catch everything), I didn't ask for a refund. With one, I didn’t leave a review at all, but let her keep the money because she was new and I suspected that rather than being unskilled or dishonest, she simply hadn’t figured out how to use her system effectively within the Fiverr time frame. I don't think it's fair for someone to do the work and then penalize them for being a beginner or for not being perfect.
 
Now, it’s obvious to me that many (if not most) Fiverr proofreaders use a proofreading program. That doesn’t bother me as long as they know how to use it. A good program can improve accuracy. To get the best job done, you need to use both the program AND your own eyes. I found out by mistake that these programs don’t pick up a period missing at the end of the last sentence before a chapter break.
So any proofreader relying solely on a program will miss it, too.
 
Here are some more tips for finding the best match:

• Go by a friend’s recommendation, if you have a friend who uses that kind of gig on Fiverr. (But again, her design and formatting success with her fantasy novel does not mean that same seller will be as good for your diet book.)
• Read the negative reviews and pay attention to what the buyers say and how the seller responds. You can learn a lot from that. I’ve successfully chosen sellers based on how they responded to their negative reviews.
• When considering a designer or artist, click through the samples and notice the reviews that should be at the bottom of each sample. Surprisingly, these samples sometimes feature negative reviews. Also, a review within the sample shows that the designer actually created that design, and did not upload it from somewhere else. 
• Don’t skip the 5-star reviews and especially don’t skip the 4-star reviews. We’re used to skipping 4-star reviews on Amazon. But on Fiverr, 4-star reviews can be negative reviews in disguise. Why? Well, a novice buyer may incorrectly blame herself for the seller needing to do several revisions. Or, having found a seller who is basically okay, a buyer leaves a better review because they intend to use that person again. It’s going with who you know rather than taking a chance again on the unknown—AKA “risk aversion.” So as not to irk the seller, he leaves a better review than the seller deserves. Or they decide to rate generously so as not to harm the seller’s livelihood.

         But read what the reviews say because that can reveal a lot.
 
Some people skip all the detective work and just use the top-rated seller with the most ratings. That can work out great, but sometimes they don’t give you what you need and they aren’t bothered by the handful of negative reviews lost in the shadow of their 2k+ positive reviews. (Like my experience with a top-rated cover designer above.)
 
Let them know your needs in advance.

• Contact the seller first to make sure that he or she does what you need.
• Be as specific as you can. Try to put yourself in the seller’s shoes. Remember, the seller doesn’t know you or your market. Send the cover designer the sample book covers and fonts you want. Tell the proofreader you dislike tons of commas or that you WANT a character’s name to remain lower-case or that you prefer punctuation and spelling to be edited British-style. Explain whether the title you need is for a young adult novel about a mopey protagonist or is a how-to book for spunky DIYers. Clarify that your women’s novel contains no romance so the seller’s can design accordingly. Do you prefer your children’s illustrations to reflect all races and ethnicities? Tell them.
• If you need lots of revisions or attention, be prepared to buy another gig or tip handsomely to make it worth your seller’s while.

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For more great advice on dealing with Fiverr, please check out the following:
Dave Chesson on How to Use Fiverr to Make Amazing Ebook Covers
Eibhlin Morey MacIntosh on What Cover Designers Do and Don’t Do 

Authors always yearn for an abundance of stunning 5-star reviews.
 
Three-star reviews can make an author feel frustrated, misunderstood, or ready to throw in the towel.

But in actuality, 3-star reviews can provide tremendous benefit to authors.
 
Have you ever bought a book based on a bad review—especially a 3-star review?
 
I have.

For example, when I was trying to decide between an author’s earlier and later work, I came across a 3-star review of his later work:
Very interesting concepts and well-written, but basically an updated version of his previous book. It is also seems to be written for people who don’t have a firm background in science and physics.

Perfect! I wanted an updated version of his previous book (which I hadn’t read), yet my right-brained grasp of science in general and physics especially was pretty weak.

So I bought that book. And I loved it.

Another time, I wanted to learn about the pre-existing factors that influenced the German people toward Nazism.
 
I came across a book which featured the following 3-star review:
Great content and thoroughly researched, but shows no appreciation for the Nazi movement. In fact, the author even seems to disapprove of Hitler and Nazism.
 
Just what I was looking for.

Different Types of Helpful 3-Star Reviews
The following type of 3-star review is actually excellent praise in disguise:
I really hate science fiction, but I decided to give this book a try based on all the rave reviews.
It was okay. Better than any other science fiction I’ve read, I guess.
 
Other times, the 3-star reviewer complains that the book is “really directed at people who think there’s a God” or “an amazing book that everyone I know has found so helpful, but the author doesn’t have a Ph.d, so how can she be qualified to write this?” or “Book arrived in terrible condition!”
 
These are all non-criticisms. So if that’s are all critics have to say about the book, then it must be pretty darn good.

Furthermore, I noticed that people don’t take the 5-star and 4-star reviews so seriously. How many times have you gone straight to the “Top Critical Review” to know the truth about a book?
 
Many readers especially suspect the initial 5-star reviews because they often come from fans, friends, and family members—whether they say so or not.
(Although fans don't always rave. Some are open regarding their feelings toward their beloved author's disappointing new work.)

Others have clearly noted this dynamic, which is why I think you sometimes find what is actually a 5-star review written under a 3-star heading:
BEST book I’ve ever read! The plot was amazing, the characters were absorbing, and the theme made my heart soar!!!
 
Fortunately, these reviews usually garner comments from alert browsers, such as:
Why did you rate this book only 3 stars?
You seem wild about the book. What didn’t you like that made you take two stars off what was otherwise the “BEST book” you’ve ever read?
If you liked it so much, why did you give it only 3 stars?
 
Why? Probably because the author’s friends realized what we’ve all realized:
Three-star reviews are taken more seriously and are often read first—or second, depending.
 
(Except that the 5-star reviews masquerading as 3-star reviews are obviously fake. Or mistakes.)
 
So yes, a large number of positive reviews is important to the marketing of your book.
 
But the next time you get hit with a 3-star review, just remember:
 
Every author needs those perfect 3-star reviews.

How to Self-Publish Large-Print Books
[Disclaimer: I’m just starting out in this. I will update this as I learn more. It could be that I’m mistaken in some of the following guidelines. Feel free to do your own research and draw your own conclusions. If your personal experience with large-print books contradicts anything written here, I hope you’ll feel free leave your recommendations in the comments.]
 

Ever since Eibhlin MacIntosh posted an article about her experiences with publishing her books as large-print editions (in addition to paperback and digital editions), I’d been waiting for the opportunity to do the same.
So now I am experimenting with publishing large-print books.
I did some research and, as usual, there is contradictory information regarding the best way to format your large-print edition, so I’m giving it my best shot.
I’ll post some links at the end if you want to start your own research.
But anyway, here is how I’m doing it and what I’ve learned:
 
Who Reads Large-Print Books?

• People with varying levels of impaired vision (including cataracts) and read with whatever vision they have
• People with varying levels of impaired vision who use a magnifier (anywhere from a small hand-held magnifier to a computerized magnifier that adjusts text size and color contrast) or who use OCR (optical character recognition) software
• Elderly people
• People learning English
• People who like to read while working out on a treadmill or stationery bicycle or pushing a stroller, etc. (although this represents a small minority of large-print readers)

 
Why Publish Large-Print Editions?

• Large-print editions increase your sales

In the above link, Eibhlin MacIntosh mentions that 10% of her sales come from her large-print editions. Eibhlin publishes under anonymous pseudonyms, but as far as I can tell from reading between the lines, she is prolific in several genres and sells really well. So by publishing a large-print edition, you are gaining some sales that you’d never have otherwise.

• Self-publishers can offer large-print books for a cheaper price than regular publishers

Because large-print books are usually larger and longer, they are costlier to produce and sell. Furthermore, traditional publishers often sell large-print editions in hardback. Yet even in paperback, a large-print edition costs anywhere between $15-$35, depending. But self-publishers can sell their large-print edition in paperback and also play around with the formatting to decrease the page count, which allows you to lower the price of your book.

• It looks more professional and makes your book more marketable

When a potential reader sees that your books are available in large-print, the subconscious message is that you are a competent and serious publisher who cares about your readers enough to offer them their choice of format. And while making your book available in audio format or in another language also does this, formatting a large-print edition of your book is much cheaper, simpler, and faster than making it audio or translating it.
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Large-Print Edition Requirements
This is where the contradictory information comes in.
For example, some experts say to use a sans-serif font (sans-serif fonts don’t have the little “legs” that serif fonts do).
Examples of sans-serif: Arial, Open Sans, Verdana
Yet others say to use only serif fonts (like Times New Roman or Georgia or Garamond). Yet others say that studies are inconclusive regarding which type of font (serif vs. sans serif) is preferable for the vision-impaired. Furthermore, this group even created a typeface called Tiresias based on their research into needs of vision-impaired readers. (As you can see, the font is bolder than average and is sort of between serif and sans serif.) In addition, most say the font size should be 16 pt. (and no lower), but Eibhlin successfully sells her large-print editions using Georgia 18 pt.
But this is what my research turned up about large-print formatting:
Size

• Eibhlin recommends the size 8.5x11, but traditional publishers use 6x9 by utilizing special technology. (However, I don’t see how you can open up such a thick book—which large-print 6x9 would be—and have it open flat enough to use the OCR software or computerized magnifiers or a scanner).

But please note that nonetheless, traditional booksellers do sell their large-print editions at 6x9.

• Createspace does not have a cover template for 8.5x11. (However, you can create one easily for free at Bookow.)
• For my book of short stories published under a different name, I used Createspace’s 8x10 cover template and it looks fine (subjectively speaking, of course!).
• I definitely own some regular-size-print thick books printed at the 7x10 size. So this is also an option.
• On the other hand, the research shows that many large-print readers find it unwieldy to hold up close to their face a large 8.5x11 size book. Traditional publishers have special technology to use large print within a 6x9 book, but you and I don’t have that option.

When I tried Garamond 16 pt. with The Way to Becoming Yaelle (published as a 6x9 271-page book in Minion Pro 11 pt.), I ended up with a 437-page book. Georgia 18 pt. gave me 547-page book and 5-8 words per line.

1. Either size will cost more than the regular edition—longer books cost a lot more at 6x9 in 16 pt. and larger.

(The other option is to print one regular book as a series of large-print books, which also gets very expensive and inconvenient for the reader. But I’ve heard of people doing this. However, I personally wouldn’t.)
And my shorter book, Jews: Stuff You Always Wanted to Know But Didn’t Know Who to Ask, went from 120 pages to around 163 pages at 6x9 with Garamond 16 pt. and 177 pages with Georgia 18 pt. With Jews, I only needed to raise the price by a dollar or two, but with Yaelle, I needed to raise the price by several dollars.

• Using 8x10 or 8.5x11 keeps the price down because you only need to raise it by a dollar or two.

For a short book like Jews, 8x10 or 8.5x11would be like holding a magazine.

• However, an 80,000 word book at 8x10 or 8.5x11is unwieldy for those using their own vision and not a computer.

(Think of it like a 271-page magazine.)
But again, Eibhlin uses this size and feels it sells well.
So I guess this depends on the needs of your large-print readership.

• Do they want larger, thinner, and cheaper OR smaller, thicker, and costlier?

Createspace offers a variety of template-sizes for book covers and book interiors, so this is something with which you could experiment.
 
Font/Typeface
Eibhlin successfully uses Georgia 18 pt., while other booksellers use Times New Roman 16 pt., and still others use the specially designed font mentioned above Tiresias (click on LPfont for Large Print books).
I contacted the UK-based Large Print Bookshop, which bills itself as the leading large-print bookshop and Mr. Guy Garfit was kind enough to reply clearly and promptly to my questions.
He states the following:

• Large Print Bookshop uses Garamond 16 pt. in their 6x9 books.
• Tiresias makes your book 30% longer and Mr. Garfit has heard of publishers receiving complaints from customers who bought books set in Tiresias. He suggests that Tiresias might be a good typeface for short documents.

I already used Georgia 18 pt. in one book and will use Garamond 16 pt. for Jews. And I’ll probably update here to let you know how it worked out.

• If you use a lot of numbers in your book, pay attention to how your chosen typeface displays these numbers. For example, I find Georgia’s numerals to be quirky, while Times New Roman’s numerals are standard and plain—standard and plain being better for vision-impaired readers.

Margins

• Inside margins (also known as “mirror” margins need to be set at least 1 inch, preferably 1.5 inches. The outside margin should be set at 0.75 inch. (You can do this all pretty easily in Page Layout, Margins, Custom Margins.) The wide inside/mirror margin enables the reader to open the book out flat to enable scanning or other computer or magnifier usage.

Interior Formatting for Large-Print Editions
 This is where it gets fun. People with impaired vision can sometimes only see two words at a time, whether they are holding up a large-print page close to their face or using magnifier or OCR software. Any formatting that reduces clarity needs to go. Many self-publishers despise interior formatting, so this is a big relief. Basically, you only need to worry about page numbers and hyphens.

• Chapter headings stay up at the top

No more starting each chapter one-fourth of the way down. Remember, we want to save pages and anyway it is easier for vision-impaired readers when chapters start on top with no extra blank space.

• No blank pages

To keep the price as low as possible, large-print books eliminate blank pages. So all those blank pages you needed to insert so that your chapters will start on the right-hand odd-numbered page (and which you actually don’t need to do anyway, according to Jami Gold)? They need to go and you can feel free to start your chapters on even-numbered left-hand pages, too. This makes page-numbering so much easier, too.

• No headers

While some large-print readers prefer headers, many don’t because they’re confusing. So those running headers that tell you the title of the book and the author’s name? Or that indicate what story or section you are on if it’s a book of short stories or non-fiction? No more needing to deal with the headache of formatting running headers.
In other words, off with your headers!

• No more justified text alignment

Because justified text alignment (where your text is even on both sides) gets wonky and full of huge spaces between words when using an extra-large font size, large-print books often left-align their texts, creating what is known as a “ragged right,” which is when the right side of your text is not evenly aligned as it is in standard books.

• No hyphens

Words broken up by hyphens are confusing for a lot of large-print readers. So in Microsoft Word, you need to Select All, go to Paragraph, go to Line and Page Breaks, and select Don’t Hyphenate.

• No italics or underlining or ALL CAPS or drop caps

All that stuff makes it harder or more confusing to read. Change all words in italics or ALL CAPS or underline to bold. You want to keep formatting to a minimum. That sounds straight-forward enough, but in Jews, I use a lot of non-English words (Hebrew, Yiddish, Aramaic), which are usually italicized. So what is the accepted way of designating foreign-language words? As mentioned above, Mr. Garfit at Large Print Bookshop suggested that I either put the foreign-language words in bold or in a different font. However, I do have my chapter headings underlined, which my research shows is okay. (It’s only in the actual body text of the book that you want to avoid anything except bold.)

• Formatting your characters’ thoughts

I put thoughts into quotation marks, even though they’re usually italicized.
Regular Print Example: He looks like a drunken rhinoceros, she thought.
Large-Print Example #1: “He looks like a drunken rhinoceros,” she thought.
Large-Print Example #2 (completely unformatted): He looks like a drunken rhinoceros, she thought.
I’ve seen all three used in regular-size print books, although italics are certainly the most acceptable option for regular books.

• EVERYTHING is bigger

Don’t forget to increase the size of your copyright font, your dedication, and everything else.

• No Widows and Orphans

As much as you can, try not to have page-breaks in the middle of sentences.

• Page numbers—Part I 

For large print, page numbers should be centered at the bottom. I chose a style that has a long horizontal line over the page number so that it’s easily differentiated from the text. Page numbers should be bigger, like around whatever font size you use for the text. Remember to choose a typeface that produces clear numbers. Because you don’t have any more blank pages to worry about, all you need to do is make sure your page numbering starts on the correct page, which you do by splitting your book into sections by clicking on the page before your first page (the first page of Chapter 1 or of the Introduction or Prologue) and go into Page Layout, click on Breaks, then choose Next Section. This will show up in your footer by telling you that everything before that is Section 1 and everything after that (all your chapters) is Section 2. Then go to your footer on the first page of your Chapter 1/Introduction/Prologue (which will say Section 2 in the footer), turn OFF Link to Previous by clicking on it (if it’s already checked), and then click on Page Number, then Format Page Numbers, and choose to Start At 1. Then go into Page Number and choose Bottom of Page, and then choose your page number style. That’s right; no more figuring out how to stop and continue your page numbering through a blank page.

• Page Numbers—Part II

Experts say that you should include the original page numbers of your regular edition along with your large-print page numbering because sometimes, the vision-impaired reader is in a class where everyone else is using the regular edition and when the instructor says, “Turn to page 22,” they need to know where that is in their large-print edition. Experts offer instruction on different options for how to do this. I did NOT do this because formatting makes me want to shriek and wail, and this sounded too complicated to even contemplate.
And what are the chances of any of my books being used in a classroom, anyway?
But just in case you need it, I included it here anyway.

• Graphics, Icons, Colors, and Tables—Oh My!

These things need to be adjusted in large-print editions.
See the Clear Print Guidelines for some instructions and good examples.
Note: However you format the large-print interior, you will need to go through it or hire someone to go through it to double-check that the hyphens and page-breaks, etc., work out according to large-print specifications. That is the pain-in-the-neck part of formatting for large-print.
 
Publishing with Createspace
Okay, this is where things get complicated again, but not impossibly so.
First of all, your large-print book is considered a whole new and different book in need of its own ISBN number. So you have to go through the Createspace process again, which isn’t so horrible, but there are other annoyances ahead.
Black text on white paper or cream paper?
Some large-print readers prefer black text on white paper while others find that contrast too strong and prefer black text on cream paper. At the larger sizes, Createspace does not allow you to use cream paper, so if you’re using the larger sizes, feel free to just use white.
Book Cover
I am sorry to say it, but you need to redo your cover for large print.
How much?
It depends on the size difference between your original book and the large-print edition.

• If you are publishing on Createspace and you decided to set your book at 8.5x11, you will have the unpleasant surprise of realizing that while Createspace offers you an interior template at 8.5x11, it does not offer you a cover template at that size. But instead of panicking, you can just mosey on over to Bookow where you can get the cover template of your choice for free.

But I decided to take my chances on 8x10, which Createspace does offer. Of course, you still need to adjust your original cover to fit the larger specifications.

• But let’s say your original is 6x9 and your large-print edition is also 6x9. In that case, you will need to adjust the spine thickness.

The “Large-Print Edition” Label
You can have something on the cover that labels it as a large-print edition. Many publishers use a white disc or medallion for this while others use a semi-transparent banner spanning the top or bottom of the book. You can do this in Word, Open Office, Photoshop, Canva, Fiverr, or through your original cover designer (if you have one).
While most professional publishers seem to use a white disc, it seems that some use no front-cover large-print label at all.
But whatever symbol you use should read Large-Print Edition.
 
I hope you found this  information helpful.
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Summary of Handy Resources for Large-Print Publishing
Large Print Bookshop
http://www.largeprintbookshop.co.uk/guide_faq.php
(This is a helpful guide put together by experienced professionals in the business of large print and where I encountered the courteous and helpful Mr. Garfit. You can also browse their selection and see how it’s done with regard to covers, pricing, weight, thickness, and length.)
 
Round Table Guidelines for Producing Clear Print
http://printdisability.org/wp-content/uploads/2013/09/round_table_-clear_print_guidelines-PDF.pdf
(This was especially thorough and helpful.)
 
Eibhlin’s Personal Experience with Large-Print Publishing
Go Large Print! | eibhlin, writing
I always love her.
 
Tiresias
Tiresias :: Fonts :: Free downloads
They also have several articles on their site about vision impairment and research.
 
Bookow
http://bookow.com/resources.php#cs-cover-template-generator
This is where you can get a book cover template any size you want. For a reasonable price, you can also have your book auto-formatted in the typeface and font size you need along with other nice bells and whistles. However, at the time I used it, the auto-formatting was more liberal with hyphens than a large-print book should be. But maybe that has been resolved by now. Anyway, its Australian owner, Steve, is extremely courteous and helpful if you run into any bugs. (And you can also hire his personal formatting services.)
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Have you self-published large-print books? How did you do it and how did it work out for you? Based on your experiences either as a reader or a self-publisher of large-print books, do you agree or disagree with the above guidelines?
Please feel free to leave your recommendations and experiences in the comments.